Listen: Holidays are over, and we've landed in 2007. Now, it's case to see if you're genuinely geared up for this year's even rougher and tougher Google AdWords field of battle.
If you can reply 8/10 of the later questions correctly, you're plausible standing by. If you can't, you're likely active to be eaten for tiffin by the more well-read AdWords PPC sharks this period.
Answers are at the lowermost of the page. No peeking, OK?
1. Google AdWords allows the behind phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing page.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the fee of your goods or employ in your ad deed is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in clear in your mind categories
5. Using your site's Home leaf as a platform leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, awfully bad idea
6. What's a established effectual way of ensuring your ad is displayed, when cause searches for your competitor's products?
a. Bid on keywords that are your competitor's name given name or products
b. Use Dynamic Keyword Insertion
c. There is no permissible way to do this
7. Which of these should you categorize the leading weaknesses in the figure of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to unique Google PPC ads
c. Weak headlines
8. The #1 place of duty in Google PPC grades can regularly be a penniless point to aim for because;
a. It generates broad traffic, but stinky results when the outlook hits your landing page
b. It's often an unrealizable lines to achieve, as big advertisers have deep-seated a strangle-hold on that position
c. It removes the beneficial 'pre-qualification' manoeuvre performed by complex placement competitors' ads
d. All of the above
9. Which of the consequent libretto has investigation evidenced to be the record impressive at on the rise a ideal Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a rummage keyword in your ad's demonstration URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no outcome on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the another two aren't).
2. B. False. According to Google, 'We do not permit course to platform pages that create pop-ups when users move into or check out of your landing folio. We judge a pop-up to be any window, heedless of content, that opens in element to the imaginative windowpane.' (Yes, I do recognise in attendance are distance around this - but we're not active to have a word give or take a few 'black-hat' shove present).
3. C. Optimize for both CTR and ROI. Why? Achieving a glorious CTR near mountain of low-quality traffic that doesn't convert, is useless. But besides isn't having a in flood ROI and solitary one chink a day a consume of occurrence too? Solution; perfect for the accurate mix of both.
4. A. Recommended by Google
5. C. Don't even think in the order of it. Chances are your Home folio does not have the trim content obligatory to someone resourcefully as a landing page for your Google ads. Create a trim page for all ad collection or else. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's marque entitle or products
7. B. If your ad facsimile matches the keywords exactly, change for a prodigious fillip in your Click-Through-Rate (CTR)! Keywords should ever be enclosed in your ad. If the verbatim keywords support up in your ads, they get highlighted in bold. In particular, try as well as the strict keyword(s) in the ad's header.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is verified to be a real attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the furrow keyword in your ad's presentation URL is tested to give your ad a good part aid - for free!
Did you pass? If you did, good done! For the lie down of us, here's the bottom line:
If you deprivation to recoil from seemly Google's 2007 Least Likely to Succeed, possibly it's time to clean up on your Google AdWords skills. What are you waiting for?
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